We lead the research, write the plan, and create the content.
We're a Wollongong-based social media content studio, building strategies for broadcasters, artists, labels, and institutions across Australia. Whether you've got a million followers or you're starting from zero, the approach is the same. Understand the audience first, build a strategy around it, and create content that brings you closer to your goals with every post.
The starting point for every account. We research and review your content, platforms and competitors. What's reaching new audiences and what's only talking to existing fans. Where the engagement is, where it isn't, and why. You get a full audit report and presentation to your team.
Built on the evidence from the audit. New content pillars, formats and cadence. We establish what to post, when to post it, and tie it all back to a central goal. We'll teach you how to try new things, what to measure, and how to adjust based on the data. This is the plan your team can follow.
Where the playbook is put into action. We create ongoing content guided by the strategy. We'll guide the shoots, edits, captions and scheduling. Every post ties back to the plan and is reviewed to make sure it's working.
A full review of your content, platforms and competitors. We look at what's working, what isn't, and where the opportunities are. You get a written report and a presentation to your team.
The audit and playbook usually take six to eight weeks depending on the scope. Content can start as soon as the playbook is signed off.
No. Some brands take the playbook and run it with their own team. Others want us to handle everything. The strategy works either way.
All of them, but we focus where it matters. Most of our work is across Instagram and TikTok. We'll recommend where your audience actually is rather than spreading thin across everything.
Every project is scoped to what you actually need. Ongoing content starts from $3k/month. Strategy work depends on the size of the brand and the scope of the engagement. Get in touch and we'll put together a proposal.
We can, but we don't recommend it. Content without a plan is just posting. If you already have a strategy in place we're happy to review it and pick up from there.
Let's build
something.