We rebuilt the social playbook for Australia's biggest breakfast show.
Australia's biggest breakfast show brought us in to rebuild their socials from the ground up. We provided an audit across three platforms, a full strategy and operations playbook, and two weeks embedded with the content team to prove it worked.
Audit the channels. Interview the stakeholders. Map what's working and what isn't.
Build the framework. Define the content pillars, formats and cadence.
Sit with the team. Refine every post. Hand over the system.
A full channel review across Facebook, Instagram and TikTok. Audience behaviour, engagement gaps, funnel effectiveness and competitive landscape.
Content pillars, formats, posting cadence, platform-specific best practices, a KPI framework and measurement dashboard.
Templates, content calendar, workflow tools and a formal handover. Everything the team needs to run it independently.
Let's build
something.